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In a troubled world and with less money in their wallets, consumers are looking for small bright spots in everyday life, known as "The Lipstick Effect". Instead of renewing their home with major renovations or expensive furniture, they are updating their homes with fresh flowers and new plants to get a sense of everyday luxury. Plantagen is now expanding its range of cut flowers with more affordable options.
In a troubled world, Swedes seek solace in the garden. One in three Swedes report that they grow edible plants because it makes them feel good. Gardening has a positive effect on our mental health and can be used to prevent and rehabilitate mental illness.
It shows the results of the Sustainable Brand Index 2023 - Europe's largest brand study focusing on sustainability. In the category of Hobby and Leisure, Swedish consumers perceive Plantagen as Sweden's most sustainable brand.
Easy-care plants top the list of plants that Swedes are interested in, as shown by Plantagen's new report Plant Trends 2024. Plantagen captures the interest and launches a new range of easy-care plants with accompanying pots that do not need to be repotted.
Summer is here, and many of us are looking forward to a long-awaited break, away from the usual everyday life, home and house. However, the holiday can pose challenges for garden owners when it comes to keeping the garden lush - and alive. Plantasjen gives you the best tips for keeping your garden beautiful, healthy, and magnificent when you are away.
Now that spring is on its way, the dreams of a beautiful garden come to life. Ahead of the spring season, Plantasjen is introducing a new garden concept that will make it easier for you to realize your own vision for the outdoor area.
If you have managed to save up some energy during the holiday, maybe it's your garden that now needs some extra care and attention. Plantation gardener Kaja Krokan has gathered some good advice on what you can prioritize to do after the holiday is over.
Flowers are for many an important part of Christmas. But few are aware of the positive effect the Christmas flowers have on us during the holiday rush.